Super Black AmeriColor Soft Gel Paste Food Color, 13.5-Ounce

Americolor Corp., a leading manufacturer of decorating food colors, piping gel, meringue powder, and other related food products, has been serving the cake decorating trade for years, drawing upon its extensive experience in the food color industry and incorporating new innovations in the development and production of food color technology. The company takes pride in introducing the strongest and most vibrant colors on the market, with the slogan "Serious color for the serious decorator!"

Americolor's Soft Gel Paste is an effective coloring system that offers consistent results from batch to batch. Certified Kosher and made in the U.S.A., this innovative product boasts coloring strength superior to any other food color. Unlike other options, it will not separate or weep, and it does not harden, making it a reliable choice for decorators.

The base ingredients of the Soft Gel Paste allow the color to disperse immediately, enabling users to achieve the desired hue with less color. The product comes in a convenient squeeze bottle with a flip-top lid, making it easy to apply the precise amount of color needed. This feature is particularly beneficial when coloring more delicate non-dairy whipped icings and toppings, as the Soft Gel Paste can be incorporated without breaking them down.

By mixing and measuring using "drops" of color, decorators can achieve precise, easy-to-repeat colors every time, ensuring consistent and professional-looking results. This attention to detail and user-friendly design has made Americolor's Soft Gel Paste a go-to choice for serious cake decorators who demand the highest quality and performance from their coloring products.

In summary, Americolor Corp. has established itself as a trusted provider of decorating food colors and related products, combining years of industry experience with innovative product development to deliver the strongest, most vibrant, and most reliable coloring solutions on the market. The Soft Gel Paste, in particular, stands out for its consistent performance, ease of use, and ability to maintain the integrity of delicate toppings and icings, making it an indispensable tool for the serious decorator.

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